The NHS Healthy Start scheme is intended to help and support eligible families where there is a pregnancy of 10 weeks or more, or where there is a child under 4.

What is Healthy Start?
Healthy Start is an NHS Scheme – If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk. You can find out more information here – www.healthystart.nhs.uk.
If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.
You can use your card to buy:
- plain liquid cow’s milk
- fresh, frozen, and tinned fruit and vegetables
- fresh, dried, and tinned pulses
- infant formula milk based on cow’s milk
You can also use your card to collect:
- Healthy Start vitamins – these support you during pregnancy and breastfeeding
- vitamin drops for babies and young children – these are suitable from birth to 4 years old



